How we turned ChadSan’s contact list into their most reliable marketing channel.
The Challenge
ChadSan had a database of clients and prospects but no consistent way of communicating with them. Their existing email approach, sporadic newsletters with company updates and generic roundups — was training their list to ignore them.
What We Changed
We scrapped the newsletter format entirely. Instead, we moved to one focused email per month, built around a specific topic their clients and prospects were actively searching for. No filler. No roundups. Just useful, relevant content that positioned ChadSan as the expert in the room.
Every subject line was written to earn the open. Every email was built around one clear idea. One clear action.
The Results
10 campaigns delivered over 9 months
10,600 people emailed across the programme
3,000+ emails opened 27.2% average open rate — above the industry benchmark of 25–28%
Best performing campaign: 29.8% open rate, 5.7% click rate
ChadSan landed in 1,766 inboxes every single month. Consistently. Without a single paid ad.
The Insight
Email is the only channel where you own the audience. Social algorithms change. Paid costs rise. Your email list is yours. ChadSan’s results prove that when you send content people actually want to read – they read it.