97 qualified leads in 9 months. Zero advertising budget.
When we started working with ChadSan in October 2025, their digital presence was effectively invisible. No consistent content strategy, no SEO infrastructure, and no lead generation system beyond word of mouth. They were a well-established accountancy firm that was almost impossible to find online.
What We Built
We treated their website as a lead generation asset, not a brochure. Every page was restructured around what their potential clients were actually searching for — specific tax questions, financial challenges, accountancy queries. Real search intent, answered properly.
We built an SEO strategy around the questions ChadSan’s ideal clients were typing into Google at 11pm. Not branded terms. Problem-led search queries. “How to calculate working from home expenses.” “What counts as a room for tax purposes.” Strangers with a problem, finding ChadSan as the answer.
The Results
97 form submissions — qualified leads — in 9 months
20% of all leads generated directly through the website 225,000 times ChadSan appeared in Google search results
13,000 website visitors — 12,300 of them new
35 out of 60 pages ranking in the top 10 on Google
5 blog posts published — generating over 4,000 views with an average read time of 1.4 minutes
Every result achieved on zero advertising spend
The Insight
ChadSan appeared on Google 225,000 times in 9 months. The opportunity isn’t volume – it’s conversion. Every percentage point improvement in click-through rate translates directly into more enquiries, more leads, more revenue. Organic search, done properly, is the highest-ROI marketing channel available to a professional services firm.