Digital Marketing Optimisation
Chadsan is a well-established accounting firm with over 10 years of experience supporting many businesses across the UK. Despite their strong reputation and client base, they had minimal digital marketing presence and were not actively leveraging online channels to generate new leads or engage existing clients.
Our challenge was to modernise Chadsan’s digital presence and introduce a cohesive omnichannel marketing strategy that aligned with their professionalism, credibility, and growth ambitions.
The Challenge
- No consistent or active social media presence.
- No email marketing strategy in place.
- Website content not updated since 2020 & SEO health weak.
- Limited online touchpoints to support client acquisition.
- Lack of social media presence that was impactful enough to generate leads.
Chadsan needed a digital foundation that would help them compete in an increasingly online-driven professional services market.
The Strategy
We crafted an omnichannel approach focused on visibility, consistency, and lead generation:
Lead Generation Focus: Optimising channels to attract, nurture, and convert into potential clients.
Brand Modernisation: Refreshing content tone and visuals to feel more contemporary. All while maintaining trust and authority.
Omnichannel Presence: Ensuring consistent messaging across their social media, email, and website.
Deliverables
Social Media Revamp
- Increased activity levels to position Chadsan as an approachable, knowledgeable authority.
- Created a modern and professional social media content strategy.
- Designed and scheduled regular posts to improve consistency and visibility.
- Introduced educational and value-driven content tailored to Chadsan’s audience.
SEO & Website Optimisation
- Improved on-page SEO to increase search visibility.
- Optimised website content to better target high-intent keywords.
- Enhanced site structure and messaging to support lead generation.
- Fixed technical SEO to get the site to a healthier state.
Email Marketing Strategy
- Created flows for ongoing communication, updates, and promotions.
- Built and introduced Chadsan’s first structured email marketing strategy.
- Developed content to nurture existing clients and re-engage their database.
